Drinking in Korea comes with several established traditions that are not only polite to uphold, but a lot of fun. However, in DAYTIME DRINKING, these traditions often trip up our hero, Hyuk-jin, and get him in to a bit of trouble.

Make no mistake- Korea is as just as modern as anywhere else, so you’re just as likely to see a Korean drinking casually from a bottle of beer at a club or a bar. But, when drinking is done at a restaurant or in a more formal setting (namely, with colleagues), these traditions still often apply.